our vision
Every amazing design starts out as a tiny seed. Maybe that seed is an inspiring photograph, or the passion of a client, or the lyrics to an 80s pop song. Whatever that seed is, it plants itself in the mind of a designer and creative ideas bloom.
Great design is key in the creative process, but there’s more. The success of a project or campaign depends on whether or not there is clear method behind the design madness. It takes experience knowing which marketing strategies effectively attract specific consumer groups. It takes experience knowing how to ‘brand’ a business. It takes a clear grasp of social media and what role it plays in targeting your key audience. It takes all these things and more to build a strong creative platform for your business. The good news? Sparrow Lily Creative offers these services to our clients every day — without the big ego.
Welcome!
My name is Deanna Gardner and I am the owner and creative director of Sparrow Lily Creative. It’s true…I’ve been around the block. As a seasoned creative director, I can tell you that experience is exactly what your business needs. Can anyone afford to waste time or money these days on lackluster results? Sparrow Lily provides nothing less than the highest level of creativity, efficiency, and expertise — a trifecta that offers our clients a clear advantage. And we do it all with a side of Southern hospitality!
A little background… My roots have always been firmly planted in the South. After achieving a Bachelor of Arts degree in Graphic Design from Mississippi College, I started my career in an agency setting in Birmingham, Alabama. Advertising agencies are the most demanding and inspiring places for a young designer. There’s no better place to learn, and learn quick.
After tours in two different agencies, my career path included work as a graphic designer for a leading sports medicine provider, as an art director for a national health and wellness publisher, and as creative director for a national magazine publisher. These positions provided opportunities to art direct editorial magazines, conceptualize and design award-winning product lines, and develop skills in building a brand from the ground up.
Throughout my career, I have also had the pleasure to work with a vast assortment of freelance clients. This broad clientele has included a renowned university, a stationery boutique, a zoo, a commercial cleaning company, a non-profit organization, a bakery, a national fraternity, and more. It’s the client interaction and the challenging variety of projects that I love most. It’s also exactly what led me to form Sparrow Lily Creative.
Please contact me if I can answer any questions or provide assistance. Looking forward to working with you!
Kind regards,